INSERT INTO cscart_seo_names (
  `name`, `type`, `object_id`, `dispatch`, 
  `lang_code`, `path`
) 
VALUES 
  (
    'managing-enterprise-content-a-unified-content-strategy-2nd-edition', 
    'p', 35, '', 'en', '219/220'
  ) ON DUPLICATE KEY 
UPDATE 
  `name` = 'managing-enterprise-content-a-unified-content-strategy-2nd-edition', 
  `type` = 'p', 
  `object_id` = 35, 
  `dispatch` = '', 
  `lang_code` = 'en', 
  `path` = '219/220'